SaaS platform for protect items from counterfeiting

Uatag is a SaaS platform that protects every single individual item (SKU) with an authentic sticker (Unique Authentication Tag and the Blockchain) that has several levels of protection. The presence of such a sticker gives the product an advantage on the shelf and motivates customers to buy protected products.

Problem

In today's world, the market is flooded with counterfeits, causing consumers to constantly face the challenge of determining product authenticity. Often, it's impossible to distinguish between a genuine product and a fake, especially when their appearances are nearly identical.

Solution

Roxman agency has designed an innovative SaaS platform that provides the means to protect products using authentic labels with QR codes. By scanning the QR code, consumers gain access to an image of a unique fracture pattern, which can be compared to the fracture on the packaging. This approach ensures the product's authenticity and eliminates the possibility of counterfeiting.

Web App

Our team designed the mobile web application for Uatag, focusing on the key need - protection against counterfeiting. We also developed a marketing strategy for product development on the consumer's side. The consumer receives additional points that accumulate throughout the user journey and can be exchanged for valuable gifts, after scanning the sticker. In this way, we maintain the connection between the consumer and the brand and strengthen it with various functionalities.

Smart Tag

We have created a unique design of stickers that can be adapted to the packaging design. Shape, appearance, and features of the tag can be customized for each client.

Types of Tag

We designed 3 types of stickers. The first is for application on packaging with OTP-SMS. The second is a physical sticker with a PIN-code. And the third is a uniquely designed sticker that can feature either an OTP or a PIN-code. Each type corresponds to its specific packaging and application technology.

White Paper Solution

One of the features we designed allows brands to give their product a personal touch, highlighting its individuality and making it stand out in the market.

Additionally, the unique sticker can be seamlessly integrated into the packaging design itself, offering brands a way to enhance visual coherence. This integration not only reinforces the authenticity of the product but also elevates the overall aesthetics of the packaging, creating a holistic and unified brand experience for consumers.

Dashboard

During the dashboard design for the CRM system, the goal was set to display all important data on a single screen. This dashboard does more than just showing analytics related to scans; it also provides insights into consumer-product interactions. The inclusion of survey modules, quizzes, and gamification elements ensures a comprehensive understanding of consumer behavior and their engagement with the product.

Branding

When creating the brand, the primary idea was to emphasize the originality and uniqueness of the products through the symbolism of an arrow. The arrow serves as an indicator of products authenticity, drawing attention to the fact that the product is genuine and distinct. It becomes a visual representation of the brand's philosophy - to stand out and mark its place in the market due to its exceptionality.

The Importance of Logo Usage Guidelines

Logo usage guidelines are so important; they will ensure your logo always looks great across all marketing materials, web pages, social media profiles, packaging, and more. More than that, guidelines also make sure logo is presented in a way that is harmonious with your brand voice.

Website Design Manifesting Tech Uniqueness

To reflect the uniqueness of the technology, we created a website design in a new identity. The new website of the company uses adaptive design for mobile devices and clearly demonstrates the nature and approach.

Pitch Deck Presentation

Our sales presentations are designed to help the customer «close the deal». We focus on business results to create a professional design to support a trade meeting or presentation.

Summary

In an era where the market is saturated with counterfeits, discerning genuine products becomes a paramount challenge for consumers. Uatag, a SaaS solution, addresses this issue by protecting each item with a unique authentication sticker backed by blockchain technology, enhancing its market appeal. Designed by Roxman agency, this innovative platform uses QR-coded labels that display a distinct fracture pattern image for verification against the product's packaging, ensuring authenticity and deterring counterfeiting after scanning. Since its inception, the product has been operating successfully, garnering clients globally. Our dedicated team continues to support and evolve the platform, further solidifying its global reach and impact.